Social Intelligence : The Right Sequence for Success
Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after your have put out content online...
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Digital PR Challenges in 2016
Content plays an important role in Digital PR. The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. One examines the BtoC...
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Brands Prefer PR for Digital and Social
It would appear that the corporate pendulum is swinging away from marketing to the PR team as the right way to handle social media. More than half (51%) of marketing and advertising execs polled in...
View ArticlePR Poised to Lead Digital
A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a...
View ArticleDigital PR & Transformation
GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their...
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Digital PR Tech Tools
For years I lamented that in order to implement a Digital PR or Social Media strategy you had to use several tools. Now there is one management dashboard that does it all – Senidble. I use a 10 step...
View ArticleDigital Pr Challenges for Agencies
Blair Nicole tapped into a hot topic vein when she asked PR pros and agencies for their biggest Digital challenges. In just 24 hours she got responses from 84 PR pros and agency owners. Here is a...
View ArticleThe Growing Demand for Digital Skills
Did you know that the growth in digital jobs has outpaced the overall economy in the last two years by over four to one? A recent study by Lloyd’s Bank found that SMBs with a higher degree of...
View ArticleThe Future of Twitter and Digital PR
Since Twitter reported dismal Q4 earnings there has been a lot of talk about the future of Twitter. Aside from the financial implications, let’s take a look at what changes at Twitter might mean for...
View Article10-Step Social Media Strategy Outline
10-Step Social Media Strategy The post 10-Step Social Media Strategy Outline appeared first on Meritus Media.
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